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This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. Meer
This volume features research and case studies across a variety of industries to showcase technological innovations and policy initiatives designed to promote renewable energy and sustainable economic development. Meer
This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations. The author argues that transnational companies face a twofold challenge: managing global knowledge networks and multicultural project teams on the one hand; and interacting and collaborating across boundaries using global communication technologies, on the other. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
This book offers comprehensive examination of research on the relevance of individual behavior and technology to financial innovations. The chapters cover current topics in finance including integrated reporting, people finance, crowdfunding, and corporate networks. Meer
Through a global series of case studies, this pioneering book delves into refugee entrepreneurship - a major economic, political and social issue emerging as a top priority. Meer
This book provides a unique account of how perceived justice is influenced by various aspects of an organizational merger and investigates the impact on behavior for those involved in the process. Meer
This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. Meer
This book presents
strategies and practices to allow everyday companies to cope with the
fundamentally changing landscape of business models and to take advantage of
the huge business opportunities arising from the advent of big data. Meer
This edited monograph presents a selection of research contributions on eco-factories of the future. The topical focus lies on cutting-edge solutions from academia and industry that enable and support companies in their efforts towards sustainable manufacturing. Meer
This book explores―at the macro, meso and micro levels and in terms of qualitative as well as quantitative studies―the current and future role of museums for art and society. Meer
Drawing on research into leadership and emotional intelligence, this book presents a framework that can lead to effective change implementation. Set against a backdrop of increasing complexity, volatility and uncertainty, the book responds to the need for organisations to continuously change and transform, and addresses the real challenges of effective implementation. Meer
This proceedings volume presents the latest research from
the worldwide mass customization, personalization and co-creation (MCPC)
community bringing together new thoughts and results from various disciplines
within the field. Meer
This book discusses the main issues, challenges, opportunities, and
trends involving the interactions between academia, industry, government and society. Meer
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Meer
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. Meer
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Meer
This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. Meer
The book at
hand gives an overview of the state of the art research in Computational
Sustainability as well as case studies of different application scenarios. Meer
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