Strategisch management

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Sports Sponsorship and Brand Development

paperbackEngels9781349425242 1-1-2001

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Meer

64,43

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The Reflecting Glass

paperbackEngels9781349425907 1-1-2001

Leadership is currently one of the most hotly discussed topics in business. This is the first book to not only identify the characteristics of successful leadership but to show how these qualities can be developed. Meer

64,43

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A. Kakabadse

Geopolitics of Governance

paperbackEngels9781349427253 1-1-2001

Considerable attention has been given to the topic of governance and its relevance to private and public sector organisations. However, little attention has been given to the impact of adopting different governance models on societies and nations which are unaccustomed to alternative ways of working. Meer

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A. Kakabadse

Smart Sourcing

paperbackEngels9781349427611 1-1-2002

With a growing market currently in excess of $150 billion, outsourcing has become a critical boardroom agenda. Meeting this challenge, Andrew and Nada Kakabadse answers key boardroom questions: Q What will be the key areas of outsourcing in the future? Meer

127,88

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S. John

The Persuaders

paperbackEngels9781349430963 1-1-2002

The impact of political lobbyists remains highly controversial. No-one has explored when they matter. This book tells readers when lobbyists count and analyses the relationship between lobbying, policy outcomes and the impact of external factors to reveal the professional lobbyist's limited effect on policy. Meer

127,88

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Family Business as Paradox

paperbackEngels9781349318537 13-10-2010

Rather than having to choose between the family and the business, the authors argue that if family-owned businesses can consciously manage and over time, perhaps, synthesize these contradictions, the Family Enterprise will have a long-term strategic and competitive advantage and the family will remain committed to continuity. Meer

71,48

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Andy Bass

Start with What Works

PaperbackEngels9781292341118 27-4-2021

Start With What Works shows you a faster way to grow your business by using the resources, people and customers you already have at hand. When trying to grow, managers often look outside the organisation for something new. Meer

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Merlin Stone

Product Planning

paperbackEngels9781349022526 1-1-1976

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Paul Sloane

Think Like An Innovator

PaperbackEngels9781292142234 10-8-2016

76 BUSINESS THINKERS AND INNOVATORS AND WHAT THEY CAN TEACH YOU What would Steve Jobs do? How to work like Marie Curie, Thomas Edison and 75 more entertaining lessons from the minds of great leaders, innovators and businesspeople, that you can put into practice. Meer

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Global Strategic Management

GebondenEngels9781350932951 17-11-2022

253,81

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Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition + MyLab Management with Pearson eText (Package)

paperbackEngels9781292164984 28-11-2016

For courses in strategy. This package includes MyManagementLab®. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Meer

113,74

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Satinder Dhiman

Holistic Leadership

paperbackEngels9781349717262 23-3-2019

This book suggests that the solution to the current leadership crisis lies in leaders' self-cultivation process, emanating from their deepest values and culminating in their contribution to the common good. Meer

156,08

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A. Zaleznik

Hedgehogs and Foxes

paperbackEngels9781349373482 19-9-2008

In this compelling look at charismatic leaders and their leadership styles, Abraham Zaleznik asserts that leaders are either 'hedgehogs,' who view leadership as a single-minded track driven by unwavering rules, or 'foxes,' who assess and re-evaluate their goals and strategies based on ever-changing factors in business, politics, and culture. Meer

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A. Young

Brand Media Strategy

paperbackEngels9781349949755 23-8-2016

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. Meer

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Innovative Approaches to Global Sustainability

paperbackEngels9781349374809 15-12-2008

A concrete, action-based look at the ways businesses can become sustainable as moving towards a sustainable world becomes more and more important. Meer

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Lance Wright

People, Risk, and Security

gebondenEngels9781349950928 28-2-2017

Lance Wright shows why business in the 21st century requires a new understanding of the intersection of risk, security, and human resource management. Meer

57,38

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Leadership Development in Emerging Market Economies

paperbackEngels9781349954261 12-7-2018

This edited volume provides an overview of the current state and indigenous practices of leadership development (LD) in a select group of emerging market economies, including BRICS, Southeast and East Asia, Middle East, Eastern Europe, and Africa. Meer

184,28

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Crony Capitalism in India

paperbackEngels9781349954346 13-3-2019

Crony Capitalism in India provides a comprehensive and scholarly examination of the important topic of crony capitalism, filling an important gap in the market. Meer

127,88

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G. Goethals

Lincoln’s Legacy of Leadership

paperbackEngels9781349384396 29-1-2010

An in-depth look at Abraham Lincoln's leadership, both before and during his presidency. Lincoln led through times of confusion, war, and dissent. The set of chapters included in this volume are based on papers that constituted part of the 2008-2009 Jepson Leadership Forum at the Jepson School of Leadership Studies at the University of Richmond. Meer

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Lance Wright

People, Risk, and Security

paperbackEngels9781349957255 20-6-2018

Lance Wright shows why business in the 21st century requires a new understanding of the intersection of risk, security, and human resource management. Meer

47,51

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