Strategisch management

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Dheeraj Sharma

Cultural Perspectives in a Global Marketplace

gebondenEngels9783319186955 10-6-2015

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. Meer

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Susana Garrido Azevedo

Eco-Innovation and the Development of Business Models

gebondenEngels9783319050768 24-6-2014

Environmental challenges such as pollution, climate change, water and natural resources depletion and dwindling bio-diversity are true threats to the survival of our civilization, forcing us to learn how to act now. Meer

120,99

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Multidimensional Views on Enterprise Information Systems

paperbackEngels9783319270418 24-1-2016

This volume presents the revised and peer reviewed contributions of the 'EPR Future 2014' conference held in Dornbirn/Austria on November 17-18th, 2014. Meer

60,99

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Disentangling Participation

paperbackEngels9783319380803 13-9-2016

Providing a critical view on user participation in design, disentangling decision making and power in design, this book uses fieldwork material from two large participatory design projects: one experimental in the field of urban planning, the other a product development project within health care. Meer

60,99

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Principles of Performance and Reliability Modeling and Evaluation

gebondenEngels9783319305974 14-4-2016

This book presents the latest key research into the performance and reliability aspects of dependable fault-tolerant systems and features commentary on the fields studied by Prof. Meer

240,99

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Claudio A. Saavedra

The Marketing Challenge for Industrial Companies

gebondenEngels9783319306094 10-5-2016

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. Meer

216,99

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Joan Lilian Ogendo

Emerging Economy MNEs

gebondenEngels9783319520353 18-4-2017

This book explores the influence of the modes of knowledge transfer and environmental dynamism on the relationship between strategic actions and the sustainable balanced scorecard measurement of performance. Meer

61,99

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Business Information Systems Workshops

paperbackEngels9783319524634 24-1-2017

This book constitutes revised papers from the six workshops held at the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. Meer

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Pau Garcia-Milà

Strategy is Digital

gebondenEngels9783319311319 9-6-2016

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. Meer

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Joseph J. Bucci

Redemptive Leadership

gebondenEngels9783319313429 31-8-2016

This book highlights research on and examples of redemptive managerial behaviors used in the successful reinstatement and improved performance of employees previously terminated for cause. Meer

122,99

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Michael Kleinaltenkamp

Fundamentals of Business-to-Business Marketing

paperbackEngels9783319385211 29-10-2016

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Meer

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BPM - Driving Innovation in a Digital World

paperbackEngels9783319385303 12-10-2016

This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. Meer

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Venkatakrishna V. Bellur

Marketing Horizons: A 1980's Perspective

paperbackEngels9783319385532 23-8-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

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Harlan E. Spotts

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385761 22-9-2016

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386133 29-10-2016

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer

180,99

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B. J. Dunlap

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386140 29-10-2016

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer

180,99

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Leadership in Extreme Situations

gebondenEngels9783319550589 4-5-2017

This book covers various aspects of leadership in critical situations and under extreme conditions. Today’s leaders often face challenging situations or unexpected difficulties, and mastering these requires a wide spectrum of competencies such as creativity, courage and empathy. Meer

240,99

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Robert L. King

Minority Marketing: Issues and Prospects

paperbackEngels9783319386935 29-10-2016

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. Meer

120,99

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Proceedings of the 1993 World Marketing Congress

paperbackEngels9783319386959 29-10-2016

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

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