Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Leading with Emotional Intelligence

paperbackEngels9783319813349 12-6-2018

Drawing on research into leadership and emotional intelligence, this book presents a framework that can lead to effective change implementation. Set against a backdrop of increasing complexity, volatility and uncertainty, the book responds to the need for organisations to continuously change and transform, and addresses the real challenges of effective implementation. Meer

127,66

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Josemaria Siota

Linked Innovation

gebondenEngels9783319605456 16-8-2017

Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. Meer

71,36

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Maximilian Stieler

Creating Marketing Magic and Innovative Future Marketing Trends

gebondenEngels9783319455952 14-6-2017

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. Meer

360,99

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Strategic Consulting

paperbackEngels9783319877907 23-6-2018

Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the environment defining a strategic positioning choosing a growth strategy expanding internationally combining strategy, and innovation or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Meer

71,36

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Kjeld Nielsen

Managing Complexity

paperbackEngels9783319804835 9-6-2018

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. Meer

216,99

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Marta Peris-Ortiz

Multiple Helix Ecosystems for Sustainable Competitiveness

paperbackEngels9783319806235 30-5-2018

This book discusses the main issues, challenges, opportunities, and trends involving the interactions between academia, industry, government and society. Meer

120,99

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Vaidas Gaidelys

Competitiveness Creation and Maintenance in the Postal Services Industry

paperbackEngels9783319811499 31-5-2018

This book examines the changing business and economic environment for postal services in Lithuania and the upcoming challenges for this industry. Postal services continue to play a central part in the development of national economies. Meer

120,99

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Gunnar Eliasson

Visible Costs and Invisible Benefits

paperbackEngels9783319883601 22-6-2018

This book examines the historic role of professional and demanding military customers in industrial development. Particular emphasis is paid to public procurement of military equipment as a catalyst for innovation; and the civilian commercialization of military technologies (from gunpowder and cannons to submarines, missiles and aircraft) is documented by many case illustrations that show how macro-level productivity advance has been generated. Meer

132,99

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Christian Harrison

Leadership Theory and Research

paperbackEngels9783319886381 4-9-2018

This book provides a concise yet comprehensive literature review on leadership. As well as offering critical insight into leadership research, the author addresses emerging paradigms and identifies new approaches. Meer

85,44

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Conquering Digital Overload

gebondenEngels9783319637983 7-12-2017

This book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age. Meer

40,40

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Penny Kechagioglou

Healthcare Innovation Success

paperbackEngels9783031283529 18-4-2023

The role of leadership in driving innovation through its different stages is fully explored in this book to enable clinical leaders and managers to design innovation frameworks. Meer

98,59

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Digital HR

gebondenEngels9783031435621 13-12-2023

This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. Meer

50,25

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Jürgen Anke

Smart Service Innovation

paperbackEngels9783031437694 29-10-2023

This book aims to improve the understanding of smart service innovations. It contributes to evidence-based knowledge about service systems engineering and its embedding in service ecosystems, in particular how existing reference process models can be extended by considering actors, roles, activities and methods. Meer

48,99

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Transformational Sales

paperbackEngels9783319368788 23-8-2016

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. Meer

72,99

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Proceedings of the 1998 Multicultural Marketing Conference

paperbackEngels9783319369426 29-10-2016

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. Meer

180,99

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Robert L. King

Minority Marketing: Research Perspectives for the 1990s

paperbackEngels9783319369433 29-10-2016

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer

120,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1988 International Conference of Services Marketing

paperbackEngels9783319369457 1-11-2016

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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Colin L. Campbell

Marketing in Transition: Scarcity, Globalism, & Sustainability

paperbackEngels9783319369563 15-10-2016

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. Meer

120,99

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Marta Peris-Ortiz

Multiple Helix Ecosystems for Sustainable Competitiveness

gebondenEngels9783319296753 3-6-2016

This book discusses the main issues, challenges, opportunities, and trends involving the interactions between academia, industry, government and society. Meer

120,99

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