Strategisch management

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Cehrs

SPIKE Your Brand ROI – How to Maximize Reputation and Get Results

gebondenEngels9781118976661 3-4-2015

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re–tweet is supposed to be a win. Meer

45,29

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Vincenzo Morabito

Digital Entrepreneurship

PaperbackEngels9781108969857 6-1-2022

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Meer

39,92

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Digitizing Government

gebondenEngels9781137443625 28-11-2014

For businesses large and small, investment in digital technologies is now a priority essential for success. Digitizing Government provides practical advice for understanding and implementing digital transformation to increase business value and improve client engagement, and features case studies from the private and public sectors. Meer

71,36

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Membership in Service Clubs

gebondenEngels9781137444738 4-4-2014

Membership in Service Clubs provides the first rigorous assessment of the activities of Rotary, a global service organization founded in 1905 that implements projects and helps build goodwill and peace throughout the world. Meer

64,32

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Stanley Bruce Thomson

Religion and Organizational Stigma at Work

gebondenEngels9781137514554 9-9-2015

This book uses stigma theory to provide meaningful insight into the coping mechanisms of employees who experience critical and judgmental reactions to their religion in the workplace. Meer

127,66

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S. Marinova

Institutional Impacts on Firm Internationalization

gebondenEngels9781137446336 19-12-2014

Institutional Impacts on Firm Internationalization addresses various aspects of the investigated phenomenon, providing an insight in the role of the varieties of capitalism on the globalization of business activities worldwide. Meer

64,32

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Corporate Culture in Multinational Companies

gebondenEngels9781137447647 17-10-2014

This book explores the value component of corporate culture of companies and their relationship with production efficiency and personal values of the employee. Meer

127,66

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E. Giacosa

Innovation in Luxury Fashion Family Business

gebondenEngels9781137498649 10-12-2014

A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. Meer

64,32

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Lisa Hufford

Navigating the Talent Shift

gebondenEngels9781137548030 12-7-2016

By 2020, 40 percent of the workforce won’t want to be your employee. That means managers and executives have to forget the old recruit-and-search for-months methods to acquire talent and revise their perception that “talent” is only full-time employees. Meer

38,99

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Richard J. Arend

Wicked Entrepreneurship: Defining the Basics of Entreponerology

gebondenEngels9781137503312 2-6-2015

This book explores 'wicked entrepreneurship', or the proliferation of evil that harms our economic and social transactions, as the greatest socio-economic problem of our time and offers strategies to identify and address this phenomenon. Meer

64,32

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Marina Latukha

Talent Management in Emerging Market Firms

gebondenEngels9781137506047 11-7-2016

Investigating talent management in firms from emerging economies, this book discusses strategies and practices of managing talented employees in the context of BRIC countries. Meer

155,81

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Lorann Downer

Political Branding Strategies

gebondenEngels9781137580283 3-12-2015

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Meer

71,36

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Kulwant S. Pawar

Developments in Logistics and Supply Chain Management

gebondenEngels9781137541239 25-10-2015

Containing the most influential papers from the International Symposium on Logistics, Developments in Logistics and Supply Chain Management demonstrates the evolution in logistics and supply chain management since the 1990s. Meer

198,04

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Ramon Henson

Successful Global Leadership

gebondenEngels9781137589897 5-8-2016

This book provides practical frameworks for anyone hoping to become a successful global leader, and outlines the challenges that international firms face when managing across cultures. Meer

183,96

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Thomas Kaiserfeld

Beyond Innovation: Technology, Institution and Change as Categories for Social Analysis

gebondenEngels9781137547101 25-6-2015

Beyond Innovation counter weighs the present innovation monomania by broadening our thinking about technological and institutional change. It is done by a multidisciplinary review of the most common ideas about the dynamics between technology and institutions. Meer

64,32

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Jeswald W. Salacuse

Real Leaders Negotiate!

gebondenEngels9781137591142 11-7-2017

This book examines the central role of negotiation in gaining, exercising, and retaining leadership within organizations, large and small, public and private. Meer

57,29

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A. Coskun Samli

Empowering the Market Economy through Innovation and Entrepreneurship

gebondenEngels9781137564214 27-4-2016

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. Meer

127,66

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Laura Gavinelli

Business Strategies and Competitiveness in Times of Crisis

gebondenEngels9781137578099 24-6-2016

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. Meer

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The Social Organization

gebondenEngels9781137585349 15-12-2015

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage. Meer

64,34

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Edward K. Baker

Extending the Horizons: Advances in Computing, Optimization, and Decision Technologies

paperbackEngels9781489998613 22-11-2014

This book represents the results of cross-fertilization between OR/MS and CS/AI. It is this interface of OR/CS that makes possible advances that could not have been achieved in isolation. Meer

144,99

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