'Conscious Business' biedt een concreet stappenplan om jouw organisatie te transformeren tot een bedrijf dat economisch én maatschappelijk winstgevend is.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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"There′s only one Larry Wilson . . . number one when it comes to the art of selling." ––Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California
"Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between. Meer
Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy. Meer
An integrated, highly practical approach to product developmentusing simultaneous engineering
Industrial engineers and designers as well as managers working on new product development (NPD) typically do not have the time or the expertise to get involved in functions outside their immediate area. Meer
Go from concept to cash in record time.
When you′re working hard on a new product development project, you don′t have time for abstract theoretical concepts. Meer
Strategic Market Relationships, 2nd Edition develops the reader s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. Meer
What are the secrets behind such spectacular new product successes as Slim–Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Meer
We live in a challenging, complex, inter–connected and unpredictable world beset by a range of seemingly insoluble problems. But, says Michael Fullan an internationally acclaimed authority on organizational change we have an increasing understanding of how to tackle complex change. Meer
In the stormy seas of today′s world economy, organizations need all hands on deck
In the stormy seas of today′s world economy, organizations need people to own their work, not just rent a spot on the organization chart. Meer
Praise for the first edition of Up Your Business!
"Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk––and in the mind––of anyone demanding top–level performance from themselves and others. Meer
∗ Provides managers with a conceptual framework and practical methodology for establishing effective collaboration.
∗ A new concept utilizing drama theory in business management. Meer
Develop customer–focused, market–driven strategies for today′s competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. Meer
The first practical guide to using reengineering to dramatically improve the development and success of new products. Executives, product development teams and engineering design groups will see how to consistently execute successful new product launches. Meer
This step–by–step, hands–on guide explains how to reduce time to market for new products and effectively meet customer′s needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies. Meer
Once business markets stabilize there will be a huge wave of mergers and acquisitions, and businesses will have to be prepared. In this book, the authors (merger and acquisitions experts) have completely revised their groundbreaking work,
Joining Forces. Meer
Over 525,000 Copies of the Portable MBA Series Sold
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all–star team of teachers, authors, and consultants. Meer
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