'Conscious Business' biedt een concreet stappenplan om jouw organisatie te transformeren tot een bedrijf dat economisch én maatschappelijk winstgevend is.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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The end of the nineteenth century saw the construction of the vertically integrated value chains that came to define modern business. The end of the twentieth century witnessed their deconstruction. Meer
The Wiley New Economy Excellence series has a simple aim – to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Meer
In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory. Meer
Is it possible to teach someone to be an entrepreneur? Is innovation something that can be assessed and taught in a classroom? Teaching Innovation and Entrepreneurship answers these and other questions by focusing on a teaching experiment in Singapore at Nanyang Technological University, wherein classes of English-speaking Singaporeans and Mandarin-speaking students from the People's Republic of China were subjected to an 'entrepreneurial eco-system'. Meer
Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Meer
Why do some companies continue to be successful while others experience difficulties and even failure? In Leading Strategic Change, Eric Flamholtz and Yvonne Randle demonstrate that the key to long-term organizational success is the ability to adapt to and manage different types of change. Meer
The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources. Meer
A top international authority on Web marketing and e–commerce provides a sure–fire formula for developing a winning e–commerce marketing strategy
One of the biggest reasons why so many Internet–based businesses fail isn′t poor product or service, or technology failures, or even lack of funding. Meer
Based on Bryson′s comprehensive approach to strategic planning, this workbook provides tools, techniques, worksheets, and step–by–step processes to help successfully implement, manage, and troubleshoot an organization′s strategy over the long haul. Meer
A proven system for creating a clear and compelling business growth plan
There are 15 million businesses in the United States, and 13 million of them don′t utilize a planning process. Meer
Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. Meer
Scientists in the biotechnology sector have developed a vast array of products and procedures, including drugs, diagnostics, agricultural products and veterinary procedures. Meer
In recent years, widespread organisational change in large corporations has almost invariably led to work intensification and increased stress for managers. Meer
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. Meer
The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. Meer
"If you′re the CEO of a struggling business, let′s hope we never meet. I′m Gary Sutton, a turnaround guy. When I arrive you leave. Results usually get better and fast. Meer
Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand′s assets before proceeding to refashion the brand′s positioning and personality. Meer
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