Strategisch management

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Kenneth A. Loparo

Personal Brands

gebondenEngels9780230252639 27-10-2010

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. Meer

64,32

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Strategic New Product Development for the Global Economy

gebondenEngels9780230001992 17-1-2007

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. Meer

127,66

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Evolution of Innovation Management

gebondenEngels9780230368965 30-1-2013

Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process. Meer

127,66

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Marketing to the Ageing Consumer

gebondenEngels9780230378193 12-1-2013

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Meer

78,40

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M. Daniell

The Elements of Strategy

paperbackEngels9780230009066 23-6-2006

There are many books on strategy. The specific purpose of this book is to give a concise and portable guide to the essential elements of successful strategy. Meer

64,32

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T. Klikauer

Critical Management Ethics

gebondenEngels9780230238251 1-7-2010

Written in the European tradition of Kant's philosophical trilogy on critique and Hegel's concept of ethical life it outlines the great traditions in ethical philosophy: Aristotelian virtue ethics, Kantian ethics, and utilitarianism. Meer

127,66

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M. Jablonowski

Managing High-Stakes Risk

gebondenEngels9780230238275 9-10-2009

The threat we face from high-stakes risk has never been higher. These challenges include environmental pollution, fragile financial systems and the threat of widespread geopolitical violence. Meer

64,32

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Marianne Ekman

Learning Regional Innovation

gebondenEngels9780230275607 8-12-2010

Participation and social responsibility in innovation is the core theme of this book. Both are issues of organization and not of ethics, or the enforcement of other forms of obligations on individual actors. Meer

127,66

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How to Brand Nations, Cities and Destinations

gebondenEngels9780230220928 15-12-2008

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Meer

85,44

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Leadership: All You Need To Know

gebondenEngels9780230319455 19-9-2011

Leadership successes and failures are in the media every day. We are in a global political and financial crisis which is changing how we think about our lives and our futures. Meer

78,40

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Developing Global Leaders

gebondenEngels9780230337510 15-5-2012

This book provides inside information about working outside traditional business environments. It presents nine rules that will serve leaders well no matter where they're stationed in the world. Meer

64,32

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Leadership and Global Justice

gebondenEngels9780230339040 14-3-2012

What does global justice look like, and how can leadership help get us there? The contributors explore justice in various spheres: citizenship, the marketplace, health, education, and the environment. Meer

141,74

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Leonard Sherman

If You`re in a Dogfight, Become a Cat! – Strategies for Long–Term Growth

paperbackEngels9780231174831 5-6-2020

29,15

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From Battlefield to Boardroom

gebondenEngels9780230298453 22-6-2012

The global economy is becoming an increasingly turbulent world; this changing context is placing new demands on organisational thinking. This book examines how similar demands have been met by the British military and how these solutions could be utilised by a wider community of practitioners. Meer

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A. Nikolopoulos

Negotiating Strategically

gebondenEngels9780230298460 10-5-2011

Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill. The author provides a tool kit for negotiation, demonstrating new methods and giving practical advice. Meer

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Mark Kennedy

Shapeholders – Business Success in the Age of Activism

gebondenEngels9780231180566 13-6-2017

36,19

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M. Conroy

An Ethical Approach to Leading Change

gebondenEngels9780230238473 10-12-2009

MacIntyre's narrative based virtue ethics have for the first time in this book been applied to an organization undergoing change driven by market forces and a society that wants more for less with scant regard for the means by which that is achieved. Meer

127,66

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Staying Power

PaperbackEngels9780199657780 19-7-2012

As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive? Meer

48,14

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R. Orsato

Sustainability Strategies

gebondenEngels9780230212985 15-4-2009

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green? Meer

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Operations Excellence

gebondenEngels9780230217805 30-6-2008

Achieving operative excellence is an important endeavour for all companies – it is the golden path that leads to increased value over the long term. Meer

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