Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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M. van Dijk

Sensory Marketing

gebondenEngels9780230576575 21-5-2009

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. Meer

80,29

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N. Laljani

Making Strategic Leaders

gebondenEngels9780230577497 16-9-2009

Motivated by a desire to improve the effectiveness of the development of strategic leaders, this book focuses on the individual charged with shaping strategy and leading change in organizations. Meer

61,99

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A. Lester

Growth Management

gebondenEngels9780230577503 12-3-2009

Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different styles of thinking and management to deliver cash today, and sustainable growth tomorrow. Meer

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S. Bridge

Rethinking Enterprise Policy

gebondenEngels9780230235588 4-8-2010

Policies to increase the level of enterprise and entrepreneurship, in many countries and regions, have often failed. This book explores this and gives alternative views to derive a different model, based on social influence, which is consistent with the evidence and which might therefore lead to better policy. Meer

61,99

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T. Yi

The Oil and Gas Service Industry in Asia

gebondenEngels9780230235595 13-5-2010

This book investigates the business strategies chosen by oil and gas service companies operating in China, Singapore and Malaysia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environment like Asia. Meer

61,99

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ICT and Innovation in the Public Sector

gebondenEngels9780230224896 28-11-2008

This book originates from a multiple year research project on ICT and justice in a number of EU countries. Among the project's major objectives was the development of new methodologies for facilitating ICT-based innovation in the judiciary. Meer

61,99

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Coherence in the Midst of Complexity

gebondenEngels9780230338500 15-12-2011

A discussion on the social complexity approach, where dialogue and stories allow for the degrees of freedom needed for the opportunities of emergence to take root. Meer

122,99

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M. Ingwer

Empathetic Marketing

gebondenEngels9780230340275 16-7-2012

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Meer

86,39

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T. Calkins

Defending Your Brand

gebondenEngels9780230340343 11-10-2012

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Meer

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Evolution of Innovation Management

gebondenEngels9780230368965 30-1-2013

Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process. Meer

122,99

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P. Rajagopal

Darwinian Fitness in the Global Marketplace

gebondenEngels9780230369085 16-11-2012

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Meer

61,99

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Khalid Sekkat

Competition and Efficiency in the Arab World

gebondenEngels9780230524989 4-12-2007

This is the first book dealing with competition and efficiency issues in the Arab world. Combining quantitative analysis and field surveys to assess the degree of competition, the degree of efficiency and their relationships in the manufacturing sector, this book provides a unique insight into Egypt, Jordan, Morocco and Tunisia. Meer

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G. Robinson

Unsecured Ladders

gebondenEngels9780230222304 28-8-2009

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change. Meer

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Brand Storming

gebondenEngels9780230222434 12-12-2008

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer

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Developing Global Leaders

gebondenEngels9780230337510 15-5-2012

This book provides inside information about working outside traditional business environments. It presents nine rules that will serve leaders well no matter where they're stationed in the world. Meer

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Y. Argüden

Boardroom Secrets

gebondenEngels9780230230774 11-9-2009

Boardroom Secrets focuses on the, processes, and behaviours for a board of directors to ensure good governance. The book focuses on behavioral aspects of governance such as how to evaluate and process information provided to the board, how to critically question without de-motivating, and how to balance interests of different stakeholders. Meer

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Corporate Social and Human Rights Responsibilities

gebondenEngels9780230230897 8-12-2010

This book challenges the separation between CSR and law. It also demonstrates that BRHR may be gradually separating from CSR through emphasis on state obligations. Meer

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Tom Lloyd

Business at a Crossroads

gebondenEngels9780230230941 22-10-2009

Recent events suggest liberal capitalism harbours two dangerous seeds of self-destruction; growing inequality and a tendency for markets to spiral out of control. Meer

49,79

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Aradhna Krishna

Customer Sense

gebondenEngels9780230341739 13-3-2013

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Meer

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NA NA

Siblings and the Family Business

paperbackEngels9780230342163 31-10-2012

The family business becomes much more complex as it goes from the founder to next generations. As more family members work together several challenges become apparent and can threaten the business if not addressed. Meer

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