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Sonia Massari

Transdisciplinary Case Studies on Design for Food and Sustainability

PaperbackEngels9780128178218 29-4-2021

Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Meer

241,-

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Coffee Consumption and Industry Strategies in Brazil

PaperbackEngels9780128147214 12-9-2019

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer

241,-

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Consumer-Driven Innovation in Food and Personal Care Products

PaperbackEngels9780081014868 19-8-2016

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. Meer

295,-

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Jenna Kutcher

How Are You, Really?

GebondenEngels9780063221949 4-8-2022

39,82

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Destination Brands

PaperbackEngels9780080969305 9-3-2011

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. Meer

70,07

Verwachte levertijd ongeveer 11 werkdagen

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Practical Guide to Comparative Advertising

PaperbackEngels9780128054710 26-11-2018

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Meer

106,54

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The Origin of Brands

PaperbackEngels9780060570156 27-9-2005

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. Meer

16,24

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Developing New Functional Food and Nutraceutical Products

GebondenEngels9780128027806 4-10-2016

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Meer

137,80

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Ted Dinsmore

Partnering with Microsoft

PaperbackEngels9780123954923 6-10-2005

75,71

Verwachte levertijd ongeveer 11 werkdagen

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Using Information to Develop a Culture of Customer Centricity

PaperbackEngels9780124105430 25-11-2013

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. Meer

29,74

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Florence V. Dunkel

Incorporating Cultures' Role in the Food and Agricultural Sciences

PaperbackEngels9780128039557 31-8-2017

Incorporating Cultures' Role in the Food and Agricultural Sciences addresses the practical needs of the professors, administrators and students who often face challenges of working together with Indigenous peoples with whom they have no prior experience. Meer

106,54

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Case Studies in Food Retailing and Distribution

PaperbackEngels9780081020371 9-11-2018

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. Meer

131,80

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Statistical Methods in Food and Consumer Research

GebondenEngels9780123737168 1-12-2008

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. Meer

125,80

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Go-Givers Sell More

PaperbackEngels9780141049588 25-2-2010

Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. Meer

16,24

Verwachte levertijd ongeveer 8 werkdagen

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Ram Charan

What the Customer Wants You to Know

PaperbackEngels9780141036878 3-9-2009

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination. Meer

19,02

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Advertising

GebondenEngels9780190625887 28-9-2017

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. Meer

68,66

Verwachte levertijd ongeveer 11 werkdagen

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Mark Davies

Understanding Marketing

PaperbackEngels9780134904672 26-9-1997

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products. Meer

54,39

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Jack Mitchell

Hug Your Customers

PaperbackEngels9780141015224 4-3-2004

From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Meer

19,02

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Connor Joyce

Bridging Intention to Impact

PaperbackEngels9780138360467 4-9-2024

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Meer

59,74

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Katherine Kawamoto Mark David Tim Cummins

E-book - epubContract and Commercial Management (e-book)

e-bookEngels9789087539726 29-11-2011

Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'. Meer

68,13

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales