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C. Shaw

The DNA of Customer Experience

paperbackEngels9781349352371 27-8-2016

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns. Meer

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The Changing Nature of Doing Business in Transition Economies

paperbackEngels9781349354382 13-9-2011

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. Meer

61,99

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U. Okonkwo

Luxury Fashion Branding

paperbackEngels9781349356577 3-5-2007

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Meer

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W. Burgers

Marketing Revealed

paperbackEngels9781349358915 7-12-2007

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. Meer

61,99

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Eco-Standards, Product Labelling and Green Consumerism

paperbackEngels9781349359141 1-1-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

122,99

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Inclusive Branding

paperbackEngels9781349430154 1-1-2002

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Meer

98,59

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P. Kitchen

The Rhetoric and Reality of Marketing

paperbackEngels9781349431342 1-1-2003

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. Meer

122,99

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M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

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Jed Hallam

The Social Media Manifesto

paperbackEngels9781349444571 1-1-2013

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Meer

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Hit Brands

paperbackEngels9781349444595 1-1-2013

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Meer

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From Chinese Brand Culture to Global Brands

paperbackEngels9781349446636 1-1-2013

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Meer

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. Rajagopal

Managing Social Media and Consumerism

paperbackEngels9781349448401 20-9-2013

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Meer

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Dennis W. Tafoya

Organizations in the Face of Crisis

paperbackEngels9781349455294 20-3-2013

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Meer

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C. Torelli

Globalization, Culture, and Branding

paperbackEngels9781349462186 18-12-2015

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer

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L. Flores

How to Measure Digital Marketing

paperbackEngels9781349464883 1-1-2014

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer

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J. Darroch

Why Marketing to Women Doesn't Work

paperbackEngels9781349471027 24-1-2016

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer

47,35

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J. Darroch

Why Marketing to Women Doesn't Work

paperbackEngels9781349471034 1-1-2014

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer

33,93

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M. Mariani

Tourism Management, Marketing, and Development

paperbackEngels9781349474714 4-9-2014

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Meer

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Brand Romance

paperbackEngels9781349474813 1-1-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

61,99

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Philipp Klaus

Measuring Customer Experience

paperbackEngels9781349477340 1-1-2015

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Meer

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