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John Westwood

How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

gebondenEngels9781398619869 3-6-2025

39,27

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Helen Edwards

From Marginal to Mainstream – Why Tomorrow′s Brand Growth Will Come from the Fringes – and How to Get There First

gebondenEngels9781398604339 3-2-2023

143,66

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Hashem Aghazadeh

Principles of Marketology, Volume 2

paperbackEngels9781349720804 20-3-2019

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

61,99

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E. Martin

Marketing Identities Through Language

gebondenEngels9781403949844 30-11-2005

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Meer

122,99

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Karen Mangia

Listen Up!

gebondenEngels9781119723851 26-11-2020

27,43

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Hit Brands

gebondenEngels9781137271471 31-10-2013

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Meer

80,29

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LM Mahoney

Strategic Social Media – From Marketing to Social Change

paperbackEngels9781118556849 4-11-2016

Strategic Social Media is the first textbook to go beyond the marketing plans and how–to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Meer

55,21

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D Rothman

Lead Generation For Dummies

paperbackEngels9781118816172 9-5-2014

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Meer

28,82

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D. Sutton

Globalizing Ideal Beauty

paperbackEngels9781137021007 7-8-2012

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

122,99

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T Spitale

The Accidental Marketer – Power Tools for People Who Find Themselves in Marketing Roles

gebondenEngels9781118797419 7-5-2014

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Meer

27,43

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Insight Selling

gebondenEngels9781118875353 20-6-2014

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world–renowned sales experts, set out to find the answer. Meer

30,23

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P Roetzer

The Marketing Performance Blueprint – Strategies and Technologies to Build and Measure Business Success

gebondenEngels9781118883433 16-9-2014

Discover what′s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Meer

31,60

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M Yarnell

How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Friends and Family

paperbackEngels9781118144268 2-3-2012

A contemporary approach to network marketing from the author of the million–copy bestseller, Your First Year in Network Marketing This is a book about reality an unpleasant reality that no one seems to want to address. Meer

23,25

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Arvind Sathi

Engaging Customers Using Big Data

gebondenEngels9781137386182 30-7-2014

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. Meer

61,99

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Lisa Nirell

The Mindful Marketer

gebondenEngels9781137386298 23-10-2014

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. Meer

43,69

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J Wind

Beyond Advertising – Reaching Customers Through Every Customer Touchpoint

gebondenEngels9781119074229 25-3-2016

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Meer

33,-

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Storyscaping

gebondenEngels9781118823286 8-4-2014

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Meer

33,-

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Mondher Toumi

Introduction to Market Access for Pharmaceuticals

PaperbackEngels9781138032187 4-1-2017

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Meer

156,65

Verwachte levertijd ongeveer 11 werkdagen

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Robert Solomon

The Art of Client Service

gebondenEngels9781119227823 22-4-2016

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Meer

37,19

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Merlin Stone

Marketing and Economics

paperbackEngels9781349164288 1-1-1980

183,99

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