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FFM Belz

Sustainability Marketing – A Global Perspective 2e

paperbackEngels9781119966197 17-8-2012

The new and extended Second Edition of the award–winning textbook Sustainability Marketing: A Global Perspective provides a sustainability–oriented vision of marketing for the twenty–first century. Meer

66,34

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D. Sutton

Globalizing Ideal Beauty

paperbackEngels9781137021007 7-8-2012

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

122,99

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Storyscaping

gebondenEngels9781118823286 8-4-2014

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Meer

33,-

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Insight Selling

gebondenEngels9781118875353 20-6-2014

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world–renowned sales experts, set out to find the answer. Meer

30,23

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Erwan Rambourg

The Bling Dynasty

gebondenEngels9781118950296 31-10-2014

Why the luxury market′s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Meer

44,13

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Robert Solomon

The Art of Client Service

gebondenEngels9781119227823 22-4-2016

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Meer

37,19

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Matteo De Angelis

Sustainable Luxury Brands

gebondenEngels9781137601582 7-2-2017

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Meer

183,99

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J Shanks

Social Selling Mastery – Scaling Up Your Sales and and Marketing Machine for the Digital Buyer

gebondenEngels9781119280736 21-10-2016

A concrete framework for engaging today′s buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today′s customer. Meer

33,-

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T Eiler

Aligned to Achieve – How to Unite Your Sales and Marketing Teams into a Single Force for Growth

gebondenEngels9781119291756 11-11-2016

A smart, practical guide to rocket–powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ′dream team′ that will drive your organization to new heights. Meer

27,43

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M Britton

YouthNation – Building Remarkable Brands in a Youth–Driven Culture

gebondenEngels9781118981146 22-5-2015

Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer

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Tracy Repchuk

31 Days to Millionaire Marketing Miracles

paperbackEngels9781118684412 24-9-2013

31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Meer

27,43

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Wolfgang Hoeschele

Economics of Abundance

PaperbackEngels9781138383371 23-8-2018

No matter how many resources we consume we never seem to have enough. The Economics of Abundance is a balanced book in which Wolfgang Hoeschele challenges why this is so. Meer

70,32

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A Will

Launching & Building a Brand For Dummies

paperbackEngels9781119748038 7-3-2022

28,82

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JL Bowman

Reframe the Marketplace – The Total Market Approach to Reaching the New Majority

gebondenEngels9781119100256 6-11-2015

Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Meer

33,-

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Godfrey Baldacchino

Archipelago Tourism

PaperbackEngels9781138083875 7-6-2017

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. Meer

67,49

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Felix I. Lessambo

International Financial Institutions and Their Challenges

gebondenEngels9781137522696 13-9-2015

Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with inclusive governance and a goal-focused approach. Meer

61,99

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Inclusive Development of Society

GebondenEngels9781138334762 1-6-2020

Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia. Meer

241,54

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GF Goodman

Engagement Marketing – How Small Business Wins in a Socially Connected World

gebondenEngels9781118101025 27-4-2012

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you′ve always relied on word–of–mouth referrals to grow your business. Meer

27,43

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Amos Schwartzfarb

Sell More Faster

gebondenEngels9781119597803 8-10-2019

30,23

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Mike Esbester

Transformative Propaganda

PaperbackEngels9781138368576 27-11-2018

What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. Meer

51,92

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