In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. Meer
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. Meer
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Meer
Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. Meer
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Meer
This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long–term business relationships. Meer
Now––America′s #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America′s best known and most successful businesses, such as Sears, Spiegel, L. Meer
A complete guide to succeeding in today′s burgeoning seminar business––from developing a program and market testing, to pricing, promotion, advertising, and more! Meer
How Service Orientation Will Change Your Business
"The real value of this book is that it makes SOA and Web services, which are critical and business–transforming, crystal–clear to the layman, both business and IT leaders. Meer
A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ′70s have worked too well. Meer
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. Meer
With more than 60,000 copies sold, this amazing manual has become a classic in its field––and rightfully so. Nowhere else will you find––in one book––so much valuable information on achieving success in the mail order business. Meer
Discover the best techniques to maximize your sales
Here is a proven, detailed selling system that gives you the tools you need to improve your sales results. Meer
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In–depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Meer
Leading Internet marketing expert Mark Joyner offers a business–transforming marketing methodology
What is the common thread that runs between all of the great billion–dollar success stories from Microsoft to McDonald′s? Meer
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries,
Silver Bullet Selling reveals the secrets all great sales professionals have in common. Meer
In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. Meer
An all–in–one guide to online marketing from the New York Times bestselling author of Never Cold Call Again
In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Meer
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