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Kollaborative Wertschöpfung mit strategischen Kunden

paperbackDuits9783030912284 24-9-2022

Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschöpfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann. Meer

51,46

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Strategic Innovative Marketing and Tourism

gebondenEngels9783030361259 11-3-2020

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

396,99

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030361280 12-3-2021

396,99

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Włodzimierz Sroka

Perspectives on Consumer Behaviour

paperbackEngels9783030473822 27-6-2021

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. Meer

204,99

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Anna Cabigiosu

Digitalization in the Luxury Fashion Industry

paperbackEngels9783030488123 14-7-2021

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Meer

156,08

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Richard George

Marketing Tourism and Hospitality

paperbackEngels9783030641108 9-5-2021

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. Meer

64,43

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Carlo Mari

A Business History of the Bicycle Industry

paperbackEngels9783030505653 5-11-2021

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. Meer

78,53

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Cody T. Havard

Rivalry and Group Behavior Among Consumers and Brands

gebondenEngels9783030852443 18-9-2021

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. Meer

78,53

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Sean Ennis

Sports Marketing

paperbackEngels9783030537395 15-11-2020

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Meer

85,58

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Omni-personal Luxury

gebondenEngels9783030857684 3-12-2021

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Meer

57,38

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S. Umit Kucuk

Consumer Voice

gebondenEngels9783030539825 2-9-2020

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Meer

78,53

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Gamification and Consumer Engagement

gebondenEngels9783030542047 13-11-2020

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Meer

156,99

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Gordon R. Foxall

The Theory of the Marketing Firm

gebondenEngels9783030861056 13-11-2021

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. Meer

170,18

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Raik Stolletz

Performance Analysis and Optimization of Inbound Call Centers

paperbackEngels9783540008125 17-4-2003

The material presented in this book is a result of my work in the field of call center management during the period 1999-2002. The focus is on the perfor mance analysis and optimization of inbound call centers. Meer

120,99

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The Quintessence of Sales

paperbackEngels9783319870205 7-8-2018

This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Meer

60,99

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Theo Lieven

Brand Gender

paperbackEngels9783319868097 14-8-2018

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Meer

113,78

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Back to the Future: Using Marketing Basics to Provide Customer Value

paperbackEngels9783319881560 4-9-2018

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. Meer

240,99

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Leonidas C. Leonidou

Advances in Global Marketing

paperbackEngels9783319870687 24-8-2018

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. Meer

300,99

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Joachim Zentes

EDV-gestütztes Marketing

paperbackDuits9783540182580 25-9-1987

Moderne Informations- und Kommunikationstechnologien eröffnen neue Möglichkeiten für die Gewinnung und Analyse von Marketinginformationen und ihre Aufbereitung zur Entscheidungsunterstützung. Meer

62,67

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Hans G. Meissner

Strategisches Internationales Marketing

paperbackDuits9783540191902 28-4-1988

Das Buch verbindet die Perspektiven des strategischen und des internationalen Marketing. Es er|ffnet damit sowohl internationalen Konzernen wie mittelst{ndischen Unternehmen eine neue Sicht f}r ihre Auslandsaktivit{ten und erweitert damit entschieden die internationale Dimension der Betriebs- wirtschaft. Meer

62,67

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