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Tourism’s New Markets

GebondenEngels9781911635628 30-9-2020

With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. Meer

159,31

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Sustainable and Collaborative Tourism in a Digital World

PaperbackEngels9781911635772 1-4-2021

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. Meer

58,28

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The Values Economy

PaperbackEngels9781912555802 11-3-2021

Establishing new dynamics through a shared consesus of values for better customer, business and client relations. Meer

21,86

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Super Signs

GebondenEngels9781912555185 7-3-2019

How to leverage the power of Super Signs - and create exceptional brands. Meer

28,82

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Jochen (National University Of Singapore, Singapore) Wirtz

Designing Complaint Handling And Service Recovery Strategies

PaperbackEngels9781944659394 21-11-2017

13,98

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David Garfinkel

Advertising Headlines That Make You Rich

GebondenEngels9781933596259 20-4-2006

Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich. Meer

48,31

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Wided Batat

The New Luxury Experience

gebondenEngels9783030016708 8-5-2019

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e. Meer

96,99

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The Experience Logic as a New Perspective for Marketing Management

paperbackEngels9783030084783 24-1-2019

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. Meer

138,99

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Elena Candelo

Marketing Innovations in the Automotive Industry

gebondenEngels9783030159986 18-4-2019

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. Meer

168,99

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Ranga Chimhundu

Marketing Food Brands

paperbackEngels9783030093358 25-12-2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. Meer

142,48

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Green Marketing in Emerging Markets

paperbackEngels9783030740672 19-8-2022

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. Meer

213,23

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Marc Helmold

Total Revenue Management (TRM)

gebondenEngels9783030469849 4-6-2020

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. Meer

96,99

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Gamification and Consumer Engagement

gebondenEngels9783030542047 13-11-2020

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Meer

156,99

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Strategic Innovative Marketing and Tourism

gebondenEngels9783030124526 4-7-2019

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

240,99

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Fundamentals of Sport Marketing

PaperbackEngels9781935412403 29-1-2013

115,60

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Wine Tourism Destination Management and Marketing

gebondenEngels9783030004361 8-7-2019

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Meer

184,93

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The Fundamentals of Creative Advertising

PaperbackEngels9782940411566 19-9-2011

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. Meer

40,60

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Michael J. Scherm

Scrum for Sales

gebondenEngels9783030829773 31-10-2021

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. Meer

90,99

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Diana Derval

Designing Luxury Brands

paperbackEngels9783030100759 4-1-2019

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Meer

78,99

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Handbook of State Aid for Film

paperbackEngels9783030101008 25-12-2018

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Meer

240,99

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