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Michael R. Czinkota

Marketing Management

gebondenEngels9783030669157 25-8-2021

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. Meer

156,99

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H2H-Marketing – von Menschen für Menschen

gebondenDuits9783030918668 10-4-2022

Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Meer

68,28

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Walter R. Paczkowski

Modern Survey Analysis

gebondenEngels9783030762667 12-9-2022

This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply. Meer

120,99

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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

gebondenEngels9783031074219 8-12-2022

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. Meer

276,99

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Integrated Marketing Communications

paperbackEngels9783030764159 4-1-2022

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Meer

71,73

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Marketing Tourist Destinations in Emerging Economies

gebondenEngels9783030837105 28-11-2021

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. Meer

199,08

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Contemporary Retail Marketing in Emerging Economies

paperbackEngels9783031116636 13-10-2023

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. Meer

128,33

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Advances in National Brand and Private Label Marketing

gebondenEngels9783030769345 17-5-2021

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). Meer

180,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783030769376 17-5-2022

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). Meer

180,99

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Trevor A. Smith

Marketing Effectiveness and Accountability in SMEs

paperbackEngels9783031133992 29-9-2023

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. Meer

128,33

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Inter-Regional Place Branding

gebondenEngels9783319153285 14-4-2015

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. Meer

180,99

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Mojca Ramšak

Wine Queens

paperbackEngels9783319166605 31-3-2015

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. Meer

60,99

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Johannes Robier

UX Redefined

gebondenEngels9783319210612 7-9-2015

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. Meer

60,99

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Cody T. Havard

Rivalry and Group Behavior Among Consumers and Brands

gebondenEngels9783030852443 18-9-2021

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. Meer

78,81

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Sustainability in the Textile and Apparel Industries

paperbackEngels9783030385477 1-4-2021

This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics. Meer

180,99

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Business and Social Media in the Middle East

paperbackEngels9783030459628 27-6-2021

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. Meer

184,93

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Carlo Mari

A Business History of the Bicycle Industry

gebondenEngels9783030505622 4-11-2020

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. Meer

78,81

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Kollaborative Wertschöpfung mit strategischen Kunden

paperbackDuits9783030912284 24-9-2022

Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschöpfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann. Meer

51,46

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The Art of Digital Marketing for Fashion and Luxury Brands

gebondenEngels9783030703233 18-7-2021

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. Meer

199,08

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Reinventing Fashion Retailing

gebondenEngels9783031111846 2-1-2023

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Meer

57,58

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