In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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This book explores the increasingly important topic of brand building within the one–to–one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Meer
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Meer
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. Meer
The
Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. Meer
Distinguish yourself as a "Sales Master" and win big in business today!
Your personal and professional distinctions are THE precursor to closing the deal. Meer
This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long–term business relationships. Meer
Now––America′s #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America′s best known and most successful businesses, such as Sears, Spiegel, L. Meer
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don′t know what to do. Meer
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In–depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Meer
A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Meer
With more than 60,000 copies sold, this amazing manual has become a classic in its field––and rightfully so. Nowhere else will you find––in one book––so much valuable information on achieving success in the mail order business. Meer
"I ve always said that education without execution is just entertainment and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Meer
Reorient your selling approach
Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Meer
Praise for Winning At Retail
"Winning at Retail offers the most effective strategies available for retailers. At McDonald′s, the ′Quick–EST′ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. Meer
In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. Meer
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short–Termism
"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. Meer
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today′s highly competitive, global marketplace, businesses have to do more than just advertise their products. Meer
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