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M Shaw

Hospitality Sales: A Marketing Approach

gebondenEngels9780471296799 20-9-1999

What It Takes to be a Leader in Hospitality Sales–Principles and Techniques for Success What′s the key to success in today′s competitive hospitality industry? Meer

208,52

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K Tsiptsis

Data Mining Techniques in CRM – Inside Customer Segmentation

gebondenEngels9780470743973 15-1-2010

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Meer

95,04

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M Tadajewski

Critical Marketing – Issues in Contemporary Marketing

paperbackEngels9780470511985 20-3-2008

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. Meer

75,66

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Critical Marketing

gebondenEngels9780470512005 20-3-2008

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. Meer

82,58

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J Trout

A Genie′s Wisdom – A Fable of How a CEO Learned to Be a Marketing Genius

gebondenEngels9780471236085 22-11-2002

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Meer

49,42

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AH Chasser

Brand Rewired – Connecting Intellectual Property Branding and Creativity Strategy

gebondenEngels9780470575420 16-7-2010

Discover how the world′s leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Meer

53,58

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P Kotler

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

gebondenEngels9780471268673 11-3-2003

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. Meer

38,35

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LL Lawless

How to Get Referrals – The Mental Health Professionals Guide to Strategic Marketing

paperbackEngels9780471297918 26-1-2000

Now more than ever, it′s critical for mental health professionals to find new ways to succeed in today′s competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step–by–step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. Meer

97,81

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Colin K

Network Marketing Blueprint for Success

PaperbackEngels9780473454128 24-9-2018

14,84

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Crisis of Food Brands

GebondenEngels9780566088124 19-6-2009

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. Meer

183,91

Verwachte levertijd ongeveer 11 werkdagen

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Danny Raz

Fast and Efficient Context–Aware Services

gebondenEngels9780470016688 21-4-2006

Fast and Efficient Context–Aware Services gives a thorough explanation of the state–of–the–art in Context–Aware–Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context–aware applications and their use in 3rd generation services. Meer

147,63

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Patrick Evans

SalesBURST!!

gebondenEngels9780470150719 5-10-2007

23,13

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WN Ander

Winning at Retail – Developing a Sustained Model for Retail Success

gebondenEngels9780471473572 25-6-2004

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald′s, the ′Quick–EST′ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. Meer

49,42

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A McAuley

International Marketing – Consuming Globally, Thinking Locally

paperbackEngels9780471897446 18-4-2001

International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. Meer

71,51

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Stephen D. Rappaport

The Online Advertising Playbook

gebondenEngels9780470051054 18-5-2007

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right. Meer

41,12

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The Structure of Transcontinental Railroad Rates – A Publication of the Bureau of Business and Economic Research, University of California

gebondenEngels9780520367340 16-9-2022

113,56

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WA Cohen

Building a Mail Order Business – A Complete Manual For Success 4e

gebondenEngels9780471109464 13-2-1996

With more than 60,000 copies sold, this amazing manual has become a classic in its field––and rightfully so. Nowhere else will you find––in one book––so much valuable information on achieving success in the mail order business. Meer

73,66

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Claude Hopkins

Scientific Advertising

PaperbackEngels9780486836058 31-10-2019

12,75

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TC Egelhoff

How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard

paperbackEngels9780470258217 10-6-2008

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Meer

23,13

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R Owen

Answering the Ultimate Question – How Net Promoter Can Transform Your Business

gebondenEngels9780470260692 5-12-2008

Fred Reichheld′s 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague? Meer

32,82

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