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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781292064871 5-3-2014
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.  Meer
86,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292089584 16-10-2017
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.  Meer
90,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292100203 17-9-2015
   ‘Michael Heppell is the ultimate service guru.’  Jonathan Raggett, MD Red Carnation Hotels & Hotelier of the Year   ‘At Boodles customer service is everything.  Meer
20,14
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95,63
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349333011 27-8-2016
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349334001 16-4-2013
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.  Meer
61,99
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paperbackEngels9781349444571 1-1-2013
The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company.  Meer
47,35
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paperbackEngels9781349444595 1-1-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
74,19
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paperbackEngels9781349448401 20-9-2013
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.  Meer
122,99
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paperbackEngels9781349455294 20-3-2013
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.  Meer
61,99
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paperbackEngels9781349462186 18-12-2015
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.  Meer
122,99
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PaperbackEngels9781365982415 16-12-2017
22,21
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paperbackEngels9781349471027 24-1-2016
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
47,35
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paperbackEngels9781349477340 1-1-2015
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.  Meer
61,99
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paperbackEngels9781349264698 13-7-1998
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities.  Meer
122,99
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paperbackEngels9781349936243 21-4-2021
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories.  Meer
74,19
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paperbackEngels9781349280223 12-10-2006
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.  Meer
61,99
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33,-
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paperbackEngels9781349495603 19-12-2015
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.  Meer
61,99
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paperbackEngels9781292294995 31-8-2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer
112,54
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