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Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Meer
These proceedings present the technical contributions to the First Conference on A- tions, Market Mechanisms, and Their Applications (AMMA), held May 8-9, 2009 in Boston, Massachusetts, USA. Meer
Dynamic Business Process Formation fuses practical needs with theoretical input to present important research innovations in supporting Instant Virtual Enterprises (IVEs). Meer
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. Meer
Die Vielzahl scheinbar neuer betriebswirtschaftlicher Konzepte rund um das e-Business steigert sich schon zur "e-Manie". Anders dieses Buch: Das hier präsentierte Modell des Netzwerkunternehmens integriert die vielfältigen Formen der überbetrieblichen Zusammenarbeit wie Supply Chain Management, Customer Relationship Management, Electronic Commerce, Distributed Engineering in einem einfach handhabbaren Modell, das erstmals die Ableitung von gesamtheitlichen e-Business-Strategien zulässt. Meer
Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. Meer
In this book we present a collection of papers around the topic of Agent-Mediated Electronic Commerce. Most of the papers originate from the third workshop on Agent{Mediated Electronic Commerce held in conjunction with the Autonomous Agents conference in June 2000. Meer
From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions—now in paperback. Meer
Electronic Service Management is an emerging concept. It covers the organisational, economic technical and user issues involved when integrating the development of electronic services. Meer
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Meer
Corporate information is skyrocketing in business values; for enterprise, what is best practice for developing and maintaining goals and standards to enhance information management and business operations? Meer
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer
The book reviews some specific topics in the field of future internet and internet technologies that are closely related to the issue of finding effective solutions for the management of resources and performance. Meer
This book constitutes extended, revised and selected papers from the 20th International Conference on Enterprise Information Systems, ICEIS 2018, held in Funchal, Madeira, Portugal, in March 2018. Meer
This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development. Meer
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