Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Clo Willaerts

E-book - epubDigital marketing like a PRO (e-book)

e-bookEngels226 blz.9789401490764 21-10-2022

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? Meer

24,99

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

64,30

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Bricolage, Care and Information

gebondenEngels9780230220737 16-10-2009

Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas. Meer

127,62

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Uché Okonkwo

Luxury Online

gebondenEngels9780230555365 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

78,37

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William E. Halal

Technology's Promise

gebondenEngels9780230019546 3-6-2008

Today's modern nations are using increasingly high-tech information systems to power a 'technology revolution'. This book is based on the work of the TechCast Project, conducted at the George Washington University and draws on the knowledge of 100 CEOs, scientists, academics and other experts to compile the best forecast data ever assembled. Meer

64,30

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branding@thedigitalage

gebondenEngels9780333947692 14-9-2001

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot. Meer

64,30

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Judith M. Myerson

Enterprise Systems Integration

PaperbackEngels9780367396947 7-10-2019

The convergence of knowledge, technology, and human performance which comprises today's enterprise allows creative business process design. Thus, an organization can create new and innovative ways to service customers or to do business with suppliers and make itself a leader in its field. Meer

81,19

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Subhankar Das

Search Engine Optimization and Marketing

GebondenEngels9780367278786 25-1-2021

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. Meer

148,74

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Computational Advertising

GebondenEngels9780367206383 27-5-2020

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer

183,91

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Handbook of e-Business Security

PaperbackEngels9780367657185 30-9-2020

There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. Meer

61,49

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D. Chorafas

Transaction Management

gebondenEngels9780333719022 12-1-1998

This book provides an essential update for experienced data processing professionals, transaction managers and database specialists who are seeking system solutions beyond the confines of traditional approaches. Meer

183,90

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Joshua A. Braun

This Program Is Brought to You By . . . – Distributing Television News Online

paperbackEngels9780300197501 5-1-2016

42,52

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Convergence of Blockchain Technology and E-Business

GebondenEngels9780367498146 9-7-2021

The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer

205,02

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Project E-Society: Building Bricks

gebondenEngels9780387392264 6-10-2006

13E 2006, the 6th in this series of IFIP conferences, marked the congregation of researchers and practitioners in the areas of e-Commerce, e-Business, and e-Government. Meer

120,99

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Convergence of Blockchain Technology and E-Business

PaperbackEngels9780367499198 4-10-2024

The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer

80,45

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Electronic Marketing

PaperbackEngels9780273684763 6-12-2003

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer

70,18

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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David Amerland

Getting to No1 on Google in Simple Steps

PaperbackEngels9780273774778 1-11-2012

Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer

20,14

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C. Standing

Electronic Markets

gebondenEngels9780230229228 21-10-2009

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer

64,30

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Electronic Commerce 2012, Global Edition

PaperbackEngels9780273761341 6-12-2011

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer

113,74

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