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Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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How to effectively use Pinterest to market your business, product, or service
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of pins, usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. Meer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Meer
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. Meer
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Meer
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students. Meer
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Meer
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Meer
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Meer
Net Income Cut Costs, Boost Profits, and Enhance Operations Online Wally Bock and Jeff Senne "From finance to manufacturing, training to customer service, Net Income is an operating manual for producing results. Meer
Expert advice on growing your professional service firm or individual practice through social media
Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Meer
A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. Meer
The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer
This book provides an essential update for experienced data processing professionals, transaction managers and database specialists who are seeking system solutions beyond the confines of traditional approaches. Meer
Praise for EMAIL MARKETING by the NUM8ERS
"At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer
Agents are computational systems that are capable of autonomous, reactive and proactive behaviour, and are also able to interact with each other. The application of agents in e–Commerce is one of the fastest–growing and most exciting areas of computer science. Meer
"IN The eBay Billionaires′ Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it–some at great personal financial risk. Meer
The first in a series of books from Wharton′s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e–commerce businesses operating globally. Meer
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