Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.

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Effective Presentation Skills: Participant′s Guide

paperbackEngels9780883903667 20-1-1993

Create top–notch presenters! When presenting ideas and concepts to colleagues or selling to customers, even the best idea can be lost in a poor presentation. Meer

27,28

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Excellence in Business Communication, Global Edition + MyLab Business Communication with Pearson eText (Package)

paperbackEngels9781292405247 25-10-2021

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. Meer

107,74

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- MyLab Marketing with Pearson eText

onbekendEngels9781292411378 1-7-2022

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. Meer

71,74

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Stewart Pearson

Building Brands Directly

paperbackEngels9781349137732 1-1-1996

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Meer

64,30

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Michael Morley

How to Manage Your Global Reputation

paperbackEngels9781349140725 1-1-1998

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. Meer

64,30

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Heather Townsend

Financial Times Guide to Business Networking, The

PaperbackEngels9781292003955 17-7-2014

‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’ Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute 'This practical and easy-to-read book will quickly get you the results you need from your network. Meer

30,94

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Guide to Managerial Communication

PaperbackEngels9781292021751 6-8-2013

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. Meer

100,54

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Glen T. Cameron

THINK Public Relations

PaperbackEngels9781292025285 23-7-2013

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Meer

102,94

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Thomas Erikson

Surrounded by Idiots

PaperbackEngels9781250179937 6-10-2020

27,30

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Christopher Turk

Effective Speaking

GebondenEngels9781138141858 11-4-2016

Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. Meer

188,41

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Brand You

PaperbackEngels9781292457284 17-10-2023

Unleash the power of the authentic ‘You' We all know that branding is a key ingredient to business success, but do you know that purposely branding yourself to fit in with the expectations of others can be damaging? Meer

26,14

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Sport Public Relations and Communication

GebondenEngels9781138132375 20-10-2015

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Meer

188,41

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Opportunities in Dam Planning and Management – A Communication Practitioner′s Handbook for Large Water Infrastructure

paperbackEngels9780821382165 30-6-2011

35,58

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Edward J. Lordan

Essentials of Public Relations Management

PaperbackEngels9780830415946 1-1-2003

61,55

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Public Relations

GebondenEngels9783110552294 8-2-2021

291,55

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Uwe Seebacher

Reengineering Corporate Communication

gebondenEngels9783031038372 29-7-2022

This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. Meer

90,99

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Roxana D. Maiorescu-Murphy

Corporate Diversity Communication Strategy

paperbackEngels9783030299460 14-11-2020

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. Meer

127,62

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Organizational Communication and Technology in the Time of Coronavirus

paperbackEngels9783030948160 17-6-2023

The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts. Meer

197,97

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Emily P. Green

Healthy Presentations

paperbackEngels9783030727550 14-7-2021

This book is a practical guide for busy clinicians and educators within the biomedical sciences on how to improve their presentations. It includes specific, practical guidance on crafting a talk, tips on incorporating interactive elements to facilitate active learning, and before-and-after examples of improved slide design. Meer

92,49

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Motivating Language Theory

gebondenEngels9783319669298 22-9-2017

This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. Meer

85,41

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