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Principles of Marketing, An Asian Perspective

PaperbackEngels9781292721590 31-7-2023

For principles of marketingcourses that require a comprehensive text. Learn how to create value throughcustomer connections and engagement The global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Meer

102,94

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Kenneth A. Loparo

Brand Avatar

paperbackEngels9781349299997 27-2-2009

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Meer

49,79

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Cheryl Nakata

Beyond Hofstede

paperbackEngels9781349300471 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

122,99

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Pricing Perspectives

paperbackEngels9781349302604 3-11-2008

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Meer

122,99

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Ethics in the Alcohol Industry

paperbackEngels9781349305377 30-7-2009

A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. Meer

61,99

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I. Buckingham

Brand Champions

paperbackEngels9781349305919 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

61,99

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How to Brand Nations, Cities and Destinations

paperbackEngels9781349306367 15-12-2008

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Meer

68,09

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G. Robinson

Unsecured Ladders

paperbackEngels9781349307845 28-8-2009

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change. Meer

49,79

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Brand Storming

paperbackEngels9781349308002 12-12-2008

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer

49,79

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Marco Bevolo

The Golden Crossroads

paperbackEngels9781349309146 9-10-2009

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Meer

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N. Panteli

Virtual Social Networks

paperbackEngels9781349310661 16-7-2009

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. Meer

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Place Branding

paperbackEngels9781349311675 23-7-2009

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer

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S. Bridgewater

Football Brands

paperbackEngels9781349312856 29-4-2010

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. Meer

61,99

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Jenny Darroch

Marketing Through Turbulent Times

paperbackEngels9781349314720 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

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G. Hopkins

Star-Spangled Soccer

paperbackEngels9781349316243 7-5-2010

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Meer

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Kenneth A. Loparo

Executive Development Journeys

paperbackEngels9781349324569 3-6-2010

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations. Meer

61,99

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J. Armstrong

Persuasive Advertising

paperbackEngels9781349511891 26-5-2010

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. Meer

80,29

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Shaun M. Powell

Advances in Corporate Branding

paperbackEngels9781349957989 28-4-2018

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. Meer

135,19

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D Disney

The Ultimate LinkedIn Messaging Guide – How to Use Written, Audio, Video and InMail Message to Start More Conversations and Increase Sales

gebondenEngels9781394185221 16-3-2023

27,34

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D Walker

The 90 Day Brand Plan: A Step–by–Step Guide to Mas tering the Art of Branding

gebondenEngels9781394221097 25-6-2024

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