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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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Pagina 143 van 3.737 resultaten
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gebondenEngels9780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour.  Meer
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PaperbackEngels9780273634355 21-2-2000
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  Meer
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PaperbackEngels9780273738442 12-5-2011
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications.  Meer
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PaperbackEngels9780273779827 10-12-2012
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PaperbackEngels9780262542777 11-1-2022
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PaperbackEngels9781412905718 8-2-2005
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems.  Meer
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PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
28,12
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GebondenEngels9781412931212 20-4-2010
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.  Meer
227,16
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paperbackEngels9781412934299 22-10-2009
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.  Meer
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PaperbackEngels9781439881910 2-5-2012
In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car.  Meer
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paperbackEngels9781441948700 3-12-2010
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization.  Meer
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paperbackEngels9781441953735 5-11-2010
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.  Meer
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gebondenEngels9781441971579 6-12-2010
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring.  Meer
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paperbackEngels9781447968337 30-10-2013
For undergraduate Principles of Marketing courses.   A unique breakdown of marketing that speaks to students’ learning style.   Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.  Meer
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GebondenEngels9781412909235 26-4-2006
Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples.  Meer
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GebondenEngels9781446256145 6-3-2023
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.  Meer
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GebondenEngels9781442244078 5-11-2015
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.  Meer
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PaperbackEngels9781442244085 5-11-2015
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.  Meer
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GebondenEngels9781442244887 1-3-2017
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.  Meer
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