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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349333011 27-8-2016
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.  Meer
78,53
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349398140 15-9-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.  Meer
127,88
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781350024717 1-11-2018
105,01
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169,15
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gebondenEngels9781402075148 31-7-2003
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349547098 1-1-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
64,43
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paperbackEngels9781412973823 5-10-2011
The first reference resource to bring both sports management and sports marketing all together in one place.  Meer
1.067,71
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412980180 26-1-2011
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.  Meer
233,87
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781412987240 13-12-2011
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.  Meer
172,27
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781403998613 1-8-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
115,21
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349299782 2-2-2016
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292089584 16-10-2017
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.  Meer
90,94
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PaperbackEngels9781292227191 15-7-2019
“This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion.  Meer
93,34
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paperbackEngels9781292064871 5-3-2014
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.  Meer
86,14
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paperbackEngels9781349350216 16-11-2012
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace.  Meer
64,43
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paperbackEngels9781349699001 5-9-2018
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.  Meer
64,43
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paperbackEngels9781349350957 12-1-2013
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers.  Meer
57,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349354382 13-9-2011
Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349140916 3-7-1996
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.  Meer
184,28
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