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Roger Gomes

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131467 6-2-2015

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Meer

180,99

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131580 16-3-2015

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

180,99

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131610 30-1-2015

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer

120,99

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Charles H. Noble

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319130774 16-3-2015

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319130835 19-3-2015

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Uwe Sponholz

An Instructor's Manual to H2H Marketing Case Studies

gebondenEngels9783031490040 8-2-2024

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. Meer

66,99

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Quantitative Marketing and Marketing Management

paperbackEngels9783834946577 18-7-2014

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. Meer

120,99

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Dr Meenu Agrawal

Consumer Behaviour & Rural Marketing in India

GebondenEngels9788177082159 1-1-2009

50,81

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Rajnish G Shirsat

Out from My Boox

PaperbackEngels9789356115095 19-5-2022

19,73

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Collaborative Research Design

gebondenEngels9789811050060 11-10-2017

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. Meer

192,99

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Segmentation in Social Marketing

paperbackEngels9789811094576 16-6-2018

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. Meer

168,99

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Krishnendu Mukherjee

Supplier Selection

gebondenEngels9788132236986 13-4-2017

The purpose of this book is to present a comprehensive review of the latest research and development trends at the international level for modeling and optimization of the supplier selection process for different industrial sectors. Meer

120,99

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Stephen D. Rappaport

The Digital Metrics Field Guide

PaperbackEngels9789063693770 23-2-2015

Suitable for those of us who use metrics and need straightforward, authoritative, non-technical guidance, this title helps brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Meer

42,51

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Tsan-Ming Choi

Analytical Modeling Research in Fashion Business

paperbackEngels9789811093098 30-5-2018

This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Meer

120,99

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Price Spread Analysis and Marketing Pattern of Fruits and Vegetables

gebondenEngels9789387973800 26-2-2021

125,56

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The Dynamics of Constitutionalism in the Age of Globalisation

gebondenEngels9789067043021 1-9-2010

What does ‘constitutionalism’ mean in our age of globalisation? In which contexts does the discourse of constitutionalism occur? What factors contribute to the creation of a ‘culture’ of constitutionalism at the nation-state level? Meer

60,99

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Scot R (Medill-northwestern Univ, Usa) Wheeler

Architecting Experience: A Conversion Science Handbook

GebondenEngels9789811219863 20-8-2020

116,33

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Complaint Management and Channel Choice

paperbackEngels9783319181783 1-6-2015

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. Meer

60,99

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Tim Law

The Future of Thermal Comfort in an Energy- Constrained World

paperbackEngels9783319033334 20-6-2015

The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior. Meer

180,99

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Professionelle Neukundengewinnung

paperbackDuits9783322867599 13-3-2012

Neukundengewinnung ist eine der anspruchsvollsten Aufgaben im Vertrieb - und deshalb ein rotes Tuch für viele Verkäufer. Doch mit Systematik, Disziplin, Mut zum Risiko und den richtigen Zielen, so Wolf W. Meer

51,46

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Fight the Average - Hoe maak je een merk dat er uitspringt?

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Marketing Denken, Marketing Doen

Marketing

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