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The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. Meer
Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. Meer
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. Meer
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Meer
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Meer
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research. Meer
This book speaks to entrepreneurs who are interested in growing a business through purchasing and operating a well-known and respected franchise model, explaining the tools and strategies they need to not only become successful franchise owners (franchisees) but to achieve career-making franchise moves toward diversification of assets for the long term. Meer
Become wildly successful in building your selling muscles by learning simple, proven methods for prospecting, advancing the sales conversation, negotiation, and handling objections like a pro. Meer
Become wildly successful in building your selling muscles by learning simple, proven methods for prospecting, advancing the sales conversation, negotiation, and handling objections like a pro. Meer
If you have ever felt frustrated & stressed out at work. "Shifting Gears" will shine a light on the real problems and give you the tools to move forward towards your true potential. Meer
Sometimes in life you hit plateaus where you know deep down that there must be something more, but you aren t sure what it is. It can feel like you re stuck in neutral--revving the engine as hard as you can, but not going anywhere. Meer
Advanced Marketing Research is a companion volume to Richard Bagozzi′s
Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Meer
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