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The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer–centric marketing to drive growth. Meer
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. Meer
Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important and difficult marketing problems companies face when launching new products. Meer
The premier guide to mobile market research
The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Meer
Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. Meer
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Meer
Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. Meer
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Meer
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Meer
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. Meer
Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems – large initial outlay, unsocial hours, lack of control – it can be highly profitable. Meer
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer
The fifth edition of what was formerly know as
The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. Meer
Easily accessible, real–world and practical,
Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer
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