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Emilio Cvitkovic

Competition

paperbackEngels9781349128594 1-1-1993

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

127,62

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The Power of Customer Misbehavior

paperbackEngels9781349467792 1-1-2014

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. Meer

36,16

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R Poynter

The Handbook of Mobile Market Research – Tools and Techniques for Market Researchers

gebondenEngels9781118935620 29-8-2014

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Meer

35,59

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K Leroux Miller

Content Marketing for Nonprofits – A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

paperbackEngels9781118444023 18-10-2013

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Meer

49,44

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Sports and City Marketing in European Cities

PaperbackEngels9781138254824 27-2-2017

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. Meer

71,63

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GV Smith

Trademark Valuation, Second Edition – A Tool for Brand Management

gebondenEngels9781118245262 17-1-2014

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. Meer

118,64

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Charlie Pownall

Managing Online Reputation

paperbackEngels9781137382290 30-9-2015

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Meer

36,16

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Franchising Hospitality Services

GebondenEngels9781138148734 1-9-2016

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. Meer

188,41

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Marketing Research Methods

GebondenEngels9781108834988 28-1-2021

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Meer

166,79

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J Morgan

Brand Against the Machine – How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition

gebondenEngels9781118103524 16-12-2011

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life–long customers. Meer

27,28

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A Bird

The Growth Drivers – The Definitive Guide to Transforming Marketing Capabilities

gebondenEngels9781119953319 25-11-2011

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer–centric marketing to drive growth. Meer

42,51

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Russell W. Belk

Research in Consumer Behavior

gebondenEngels9780857244437 6-12-2010

172,25

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Naresh Malhotra – Use

Review of Marketing Research

gebondenEngels9780857244758 2-12-2010

149,76

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Qualitative Consumer and Marketing Research

GebondenEngels9780857027665 14-12-2012

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Meer

224,39

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T Morris

Coffee′s for Closers: The Best Real Life Sales Boo k You′ll Ever Read

paperbackEngels9780857089557 13-4-2023

27,28

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Cfe Lonnie Helgerson

Five Pennies

GebondenEngels9780985181000 10-5-2012

37,61

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Arch G. Woodside

Organizational Culture, Business–to–Business Relationships, and Interfirm Networks

gebondenEngels9780857243058 18-8-2010

206,85

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Rule of 24

GebondenEngels9780995110366 16-7-2018

42,51

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Adrian N Havelock

You Can Do This! How To Succeed In Sales and In Life.

PaperbackEngels9780993292859 16-7-2018

20,48

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Sales Management

PaperbackEngels9781292023458 29-7-2013

For courses in sales management. Sales Management prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities. Meer

90,94

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Marketing

Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

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TOP 5 Marketing

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Reserveer nu

Marketing Denken, Marketing Doen

Marketing

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