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To solve real marketing problems with predictive analytics, you need to master concepts, theory, skills, and tools.
Now, one authoritative guide covers them all. Meer
For courses in Business Mathematics.
Focuses on current issues, real companies, and pragmatic business scenarios
Business Mathematics by Clendenen and Salzman teaches students the mathematical skills they need for success in business, emphasizing mastery of business concepts and scenarios that require a mathematical solution. Meer
Millions of non-technical professionals and leaders want to understand Artificial Intelligence (AI) and Machine Learning (ML) — whether to improve their businesses, be more effective citizens, consumers or policymakers, or just out of sheer curiosity. Meer
Taking the LEAP: The Methods and Tools of the Linked Engineering and Manufacturing Platform (LEAP) shows how to use the LEAP methodology to organize all product lifecycle information needed to drive engineering and manufacturing processes, and also provides knowledge exploitation solutions to support design decisions. Meer
Taking a thematic approach to the use of Excel spreadsheets in introductory business data analysis, this text has been designed to explain the overall nature of what is to be achieved and also instruction in how it is to be done. Meer
Praise for Request for Proposal
“Bud Porter-Roth is an expert in the field of preparing RFPs, and we could not have successfully completed our project without his skill and knowledge. Meer
This textbook provides an accessible theoretical analysis of the organizational impact of information technologies.
It seeks to examine and comment upon the myriad ways in which actors, organizations, and environments are represented through these technologies. Meer
Le modèle eSCM-CL (eSourcing Capability Model pour les organisations clientes) est un modèle de bonnes pratiques de sourcing qui permet aux organisations clientes dévaluer et daméliorer leur aptitude à la mise en place, au développement et à la gestion de relations client/fournisseur. Meer
Avedis Donabedian's name is synonymous with quality of medical care. He unravelled the mystery behind the concept by defining it in clear operational terms and provided detailed blueprints for both its measurement (known as quality assessment) and its improvement (known as quality assurance). Meer
This book examines the European Community legislation that regulates the safety of consumer products. Hodges surveys the extent to which this legislation aims to and succeeds in achieving safety for a wide range of products. Meer
The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. Meer
The management of production is faced with ever greater challenges as global competion mounts. The problems revolve around the paradox of flexibility and productivity in the organization of production: how to compete on price while retaining the capability to respond quickly to market changes; how to develop new products faster without jeopardizing product integrity; how to increase quality while reducing costs. Meer
This book is concerned with the ways in which organizations design, build and use information technology systems. In particular it looks at the interaction between these IT-centred activities and the broader management processes within organizations. Meer
Information technology has become a strategic resource, which has important implications for managers and management students who are faced with new opportunities and new threats
Leading academics and businessmen from around the world have contributed to this volume to describe the current state of the art in IT. Meer
The demand for quality control of medical care has increased dramatically in recent years. In response to higher public awareness and political trends, the implementation of audit has swept through general practice in the UK, fuelled by the appearance of improved data collection systems and the greater sophistication of primary care teamwork. Meer
This book brings together the work of leading international researchers in the field of product innovation and development. Competitive success between firms nearly always depends on what new products they can develop and bring to market. Meer
This books presents the fundamentals of nonlinear and mixed-integer optimization, and their applications in the important area of process synthesis in chemical engineering. Meer
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. Meer
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