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Market-Driving Behavior in Emerging Firms

A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

Paperback Engels 2010 2010e druk 9783834920584
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Samenvatting

Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms.

Specificaties

ISBN13:9783834920584
Taal:Engels
Bindwijze:paperback
Aantal pagina's:249
Uitgever:Gabler Verlag
Druk:2010

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Inhoudsopgave

Conceptualization, measurement and empirical study of market-driving behavior in emerging firms; The market-driving behavior construct and its dimensions; Performance implications of market-driving behavior; Consideration of environment

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        Market-Driving Behavior in Emerging Firms