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When Business Meets Culture

Ideas and Experiences for Mutual Profit

Gebonden Engels 2010 9780230280168
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

Specificaties

ISBN13:9780230280168
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

A Business Viewpoint The Marketing of Culture Designing a Strategy Reinventing Operations The Operational Structure Who is the Client and What is the Service? Finding and Using Money Managing Talent Insights from the Cultural Sector

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        When Business Meets Culture