Housework and Housewives in American Advertising

Married to the Mop

Gebonden Engels 2011 9780230114890
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Specificaties

ISBN13:9780230114890
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US

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Inhoudsopgave

The Laundry Room The Bathroom The Kitchen The Living Room

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        Housework and Housewives in American Advertising